Because the road is loud enough.
For motorcyclists: At highway speeds, you're exposed to 94+ dB for hours. That's festival-level volume, every single ride.
For cyclists: At 30 km/h, wind noise can hit up to 85 dB and more. After an hour, fatigue sets in — even though you don't notice it until you stop.
Earproof Max earplugs use flat response filters: wind noise drops, but you still hear traffic, your surroundings, and your intercom or cycling buddies. No foam, no disconnect, just protection that lets you stay focused on what matters — the ride.
